The Greater Philadelphia Small Business Consulting Group asked me to help them develop a strong Web presence. First thing we did was TRAINING. I spent time with them as a group talking about Social Media and the different networking sites out there. We talked about Facebook and Twitter and LinkedIn and forums and podcasts and blogs and video sharing and photo sharing and tagging and so many other things. And then I got to work on their Website. Rather than revamping what they had, we decided to register a totally new domain name and start from scratch. I made sure that their new Social Media profiles were front and center. This way prospects and customers can easily connect with them and stay connected. I didn’t design this WordPress theme but I did customize it. Sometimes the real work isn’t the actual design but getting the site built and finding the right content. The Website is connected to each Consultant and to their Social Media Profiles. When new blog posts are added, the posts automatically update Facebook and Twitter. A large portion of the blog posts have already been written and are scheduled to publish throughout the year. I will continue to work with them for the next 6 months making sure they are adapting to the Website and using their Social Networking profiles.
