A Blog Makeover
Brad contacted me because he had a blog but wasn’t happy with how it looked and he was struggling with writer’s block. He wanted to maintain the blog but he just wasn’t sure exactly how to manage it or how to promote it. The first thing I did was give him a whole new design. A design that cast him as the true professional in the eyes of his audience. Once the new design was in place I made sure there were links to his Social Media profiles and to his newsletter sign up form. Once the Social Media links were in place I made sure each profile was optimized. The Twitter profile got a customized background that matches his Buy and Sell Business Blog and I optimized his LinkedIn profile by creating an attention getting headline and fleshing out his summary section. I made sure all the profiles were linked together so when he posts a blog his Twitter gets updated as does his LinkedIn profile.
The last thing we did was sit down for a two hour session in which I took him through the new blog and showed him how to read the site statistics. We went through his different profiles and I showed him how to maintain them. We brainstormed on blog and Twitter topics and methods of prospecting via the profiles. And before I left his office, I handed him a to do list of homework items.