Yelp Demographics

I have been an advocate of Yelp.com for quite some time. One of the first things I did when I started my business is I claimed my Yelp listing! And now as I help my clients create amazingly powerful digital footprints on the Internet, one of the things I do is help them claim and trick out their own Yelp listing.

At any rate, Yelp sends out great newsletters and the one that came in yesterday had some amazing demographic information on their users that I had to share with you:

…when it comes down to a prime demographic for businesses, the numbers are pretty sensational.

• 54% of our users are between the ages of 25 and 44.*
• 68% have at least a bachelors degree,*
• 21% have graduate degrees.*

By its very nature, Yelp is a transactional website (few would type “dentist” near “Chicago” for fun). Simply put, these folks have money and are on the site to decide how and where to spend it. Moreover, 62% of Yelp users make over $60,000 annually (and 35% make over $100K!).

So, who uses Yelp?

Affluent, educated adults – just the kind of customers you want to attract to your business.

*Source: Quantcast

So what are you waiting for? Go and claim your Yelp listing!