Local Search Optimization

Let’s do an experiment, shall we?

Open a new tab on your browser and type in: http://www.google.com Got that in there? Good! Now we’re going to perform a couple searches.

Type in the NAME OF YOUR BUSINESS and click the I’m Feeling Lucky button. Did you get to your Web site? The I’m Feeling Lucky button takes you to the very first site listed in Google’s results. If you found yourself whisked away to your Web site, AWESOME! If not, that’s alright. This isn’t going down on your permanent record. Let’s keep moving.

Okay, how about typing in YOUR NAME. Let’s just click Google Search this time. What do the results look like? I want you to realize your prospects are googling YOU– and this is what they are finding. No results mean no reputation. No results mean no business. Negative results mean loss of business. You want to make sure that when someone googles you, they find a good professional page that portrays you in a good light. This is their first step at trying to create a relationship with you! They want to know more about you! (Admit it, you’re feeling special!) Let them find something… something good! Make them want to work with you! So you want to talk about practicing what I preach? Go ahead, google me! Donna Serdula. I made sure the results that came up were results that made me proud. And my hope is after browsing through that Web site, you are going to want to do business with me.

We are not through with this experiment yet! I want you to now google WHAT IT IS YOU DO AND YOUR ZIP CODE. That could be Plumber 18966 or Accountant 19067. Click Search Google. This is what many people are doing today rather than running into their kitchen and looking for that big, heavy, food-splattered Yellow Page Directory. And rather than thumbing through inked pages, Google returns the business listings from Google Maps that match your search. Are you listed? Do you have any reviews? How about your competitor? Was that a punch below the belt? KA-POW! I’m sorry!

Has this been an eye opening experience for you? The good news is, it’s easy to fix these issues. Give me a call! I can help! 215-436-9520