I just sent out my first newsletter today! It was quite an undertaking. I wrote all the content myself! It was important to me that the newsletter was well-written and interesting to the reader. I get so many newsletters delivered to my inbox but there are very few I read or look forward to reading. My favorites are Jeffrey Gitomer’s Sales Caffeine and Dreamhost’s monthly newsletter. I took A LOT of inspiration from both of them.
So what did I take from them?
I wrote the newsletter in a very conversational tone so the reader would feel as if I was there talking to them. I tried to include some interesting and useful tips and tricks that my reader could put to use immediately. I edited the newsletter over and over trying to get rid of all extraneous words and content. It’s important that the newsletter is short and sweet. People don’t have time anymore for cutesy stuff. The last thing was the design. I wanted it to be very clean looking– interesting without busy.
Check out the DonnaTechDesigns Newsletter (Vol. 1) and let me know if there’s anything you would like included in next month’s edition!
